ABOUT THE AWARDS

The South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, recognising top talent in the loyalty industry and reflecting on the ever-evolving loyalty landscape.

The Loyalty Awards is the industry’s most coveted awards rewarding excellence, benchmarked against international standards and measurable results as judged by our host of local and international Loyalty & CRM professionals.

2021 celebrates the third year of operation of the South African Loyalty Awards and sees the introduction of 2 new categories

In total, 17 carefully selected categories were identified and entries are evaluated through a robust judging process by our well-established judging committee.

WHY ENTER THE AWARDS?

Here are 6 reasons why you should enter:

Public recognition for you and your team's efforts 

A successful entry celebrates the hard work and achievements of you and your peers.

Separates you from your competition 

Winning an award gives your brand the competitive edge it deserves and is an endorsement for your business. A really positive way of differentiating yourself from your competitors.

A reason to communicate with your customers 

What better reason to get in touch with your customers and share your brand's accolades.

Year-round promotion

You can use your award-winning title as part of your sales pitch all year round.

Acknowledgment of excellence for customers

 The trust and credibility that comes with awards recognition can play a key part in a potential new customer's decision to choose you.

boosts staff morale

 A win from recognised awards will help your staff focus on what's great about your company and makes you all proud.

"For many years, we have claimed that South Africa can compete on the global loyalty stage. Now it's time for the industry to showcase its a world-class loyalty excellence!"

AMANDA CROMHOUT
Judging panel chair | CEO & founder of Truth

2021 DATES TO DIARISE

Entries open: 4 February 2021

Entries close: 30 June 2021

Payment for entries: 16 July 2021

Judging: August / September 2021

Winners announcement: October 2021

REWARDING

LOYALTY

EXCELLENCE IN