REWARDING
LOYALTY
EXCELLENCE IN
SOUTH AFRICA
ABOUT THE AWARDS
The South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, recognising top talent in the loyalty industry and reflecting on the ever-evolving loyalty landscape of CRM, consumer behavioural change, data insight and loyalty.
The Loyalty Awards is the industry’s most coveted awards rewarding excellence, benchmarked against international standards and measurable results as judged by our host of local and international Loyalty & CRM professionals.
2024 celebrates the sixth year of operation of the South African Loyalty Awards.
In total, the awards offers 26 carefully selected categories and entries are evaluated through a robust judging process by our well-established judging committee.
WHY ENTER THE AWARDS?
Here are 6 reasons why you should enter:
Public recognition for you and your team's efforts

A successful entry celebrates the hard work and achievements of you and your peers.
1.
Separates you from your competition

Winning an award gives your brand the competitive edge it deserves and is an endorsement for your business. A really positive way of differentiating yourself from your competitors.
2.
A reason to communicate with your customers

What better reason to get in touch with your customers and share your brand's accolades.
3.
Year-round promotion
You can use your award-winning title as part of your sales pitch all year round.
4.
Acknowledgment of excellence for customers
The trust and credibility that comes with awards recognition can play a key part in a potential new customer's decision to choose you.
5.
boosts staff morale

A win from recognised awards will help your staff focus on what's great about your company and makes you all proud.
6.
"For many years, we have claimed that South Africa can compete on the global loyalty stage. Now it's time for the industry to showcase its a world-class loyalty excellence!"
AMANDA CROMHOUT
Judging panel chair | CEO & founder of Truth
2024 DATES TO DIARISE
Entries open: 16 February 2024
Entries close: 17 May 2024
Entries close: 31 May 2024 (extended deadline)
Payment for entries: 31 May 2024
Judging: August 2024
Winners announcement: September 2024