CATEGORIES
The South African Loyalty Awards are open to all companies in South Africa that have loyalty at the core of its business.
All companies irrespective of size or profile are welcome to enter the awards. Entries are welcome from all brands, agencies and loyalty technology providers.
A total of 19 categories are available to enter. There is no limit on the number of categories which a company can enter.
CATEGORY 1
BEST PROGRAMME OF THE YEAR:
RETAIL
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the retail industry and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation.
CATEGORY 2
BEST PROGRAMME OF THE YEAR:
FINANCIAL SERVICES
This award will be awarded to the brand, which demonstrates that it has the best loyalty programme in the financial services industry and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation.
CATEGORY 3
BEST PROGRAMME OF THE YEAR:
RESTAURANTS / QSR
This award will be awarded to the brand which demonstrates that it has operated the best loyalty offering in its sector – Restaurants/QSR and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation.
CATEGORY 4
BEST PROGRAMME OF THE YEAR:
TRAVEL / LEISURE
This award will be awarded to the brand which demonstrates that it has operated the best loyalty offering in its sector – Travel, Leisure industry and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation.
CATEGORY 5
BEST PROGRAMME OF THE YEAR:
B2B
The award will go to a business that operates a B2B loyalty programme / initiative. The submission must demonstrate how the programme / initiative has delivered the best B2B loyalty initiatives and how it has added to the organisations who belong to the programme. It must also include B2B engagement, proven commercial benefits, innovation and creativity. Displaying proven retention will be advantageous.
CATEGORY 6
BEST PROGRAMME OF THE YEAR:
SMALL BUSINESS
This award will be awarded to the brand which demonstrates that it has operated the best loyalty offering in its sector as an SME. The SME must show how they have achieved value to the customer, commercial benefits, ROI and customer engagement.
CATEGORY 7
BEST PROGRAMME OF THE YEAR:
HAIR, BEAUTY & SPA
This award will be awarded to the brand, which demonstrates that it has operated the best loyalty programme in the hair and beauty salon industry and must show overall commercial benefits to the organisation and to its customers.
CATEGORY 8
BEST PROGRAMME OF THE YEAR:
ONLINE / ECOMMERCE
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the online or eCommerce industry showing overall commercial benefit to the organisation.
CATEGORY 9
BEST PROGRAMME OF THE YEAR:
OPEN
This category is open to any programme which does not fit within other sectors (in categories 1-8) - “Best Programme” categories. This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme over time (>12 months) and can demonstrate how it has offered the best loyalty offering, showing overall commercial benefits to the organisation.
CATEGORY 10
BEST LONG-TERM LOYALTY PROGRAMME OF THE YEAR:
OPEN
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme over 3+ years and can demonstrate how it has offered a long term commitment to its customers and has shown overall incremental commercial benefits to the organisation during that period.
CATEGORY 11
BEST PROGRAMME OF THE YEAR:
NEWCOMER
This award will be awarded to the new loyalty brand which demonstrates that it has operated the best newcomer programme launched in 2021 and can demonstrate overall commercial benefit to the organisation (must have been in market for a minimum of 3 months).
CATEGORY 12
BEST LOYALTY AGENCY
(MARKETING / REWARDS)
OF THE YEAR
This award will be awarded to the best loyalty (marketing & rewards) agency in South Africa. Agencies are encouraged to submit their achievements in loyalty and CRM and for brands they have worked with in this space. A demonstration of skills in loyalty marketing, CRM and rewards fulfilment to drive programme performance will be assessed.
CATEGORY 13
BEST LOYALTY TECHNOLOGY VENDOR OF THE YEAR
This award will be awarded to the best loyalty technology company in SA. Vendors are encouraged to submit their achievements, successes and brands they have worked with.
CATEGORY 14
BEST LOYALTY DATA
AGENCY / VENDOR OF THE YEAR
This award will be awarded to the best loyalty data company in South Africa. Agencies encouraged them submit their achievements and brands they have worked with. Showing skills in statistical analysis, market research, analytics and programme performance measurements.
CATEGORY 15
BEST SHORT-TERM LOYALTY
MARKETING CAMPAIGN
OF THE YEAR
The awards will go to the organisation or brand that can demonstrate how it has implemented the best marketing campaign linked to its loyalty programme or initiative. A company that has developed a winning campaign to address a challenge in the marketplace, utilise outstanding creative elements that engages new or existing customers through smart and relevant communications by any channel.
CATEGORY 16
BEST STRATEGIC USE OF DATA ANALYTICS / CRM APPLICATIONS
This award will be awarded to the brand that demonstrates positive results, clearly derived from sophisticated use of customer data and the application in CRM or effective targeting and modelling, profitable customer segmentation, and proof of a deep analytical grasp of consumer attitudes and behaviours.
CATEGORY 17
MOST INNOVATIVE USE OF TECHNOLOGY FOR LOYALTY
This award will be awarded to the brand that recognise a loyalty initiative where technology has played a pivotal role in enhancing their overall loyalty offering for their customers.
CATEGORY 18
BEST USE OF MULTI-CHANNEL LOYALTY COMMUNICATION / ENGAGEMENT INCLUDING SOCIAL MEDIA
This award will be awarded to recognise engagement/communication innovation across multiple channels. The brand must show impressive use of email, mobile & social within a loyalty initiative that takes advantage of the fast pace within the sector.
CATEGORY 19
BEST LOYALTY COMMUNITY OR ENVIRONMENTAL INITIATIVE / CAMPAIGN
This award will be awarded to the brand which demonstrates their commitment to sustainability and who can demonstrate a high level of success in delivering a local or regional community loyalty initiatives. Entries will be judged according to the role the programme has played in caring for the environment and communities. Any community economic and social benefits should be highlighted. The loyalty programme or campaign must show their commitment and impact to community & sustainability initiatives, as well as, social, environmental, ethical practices and working with charities.