CATEGORIES
The South African Loyalty Awards are open to all companies in South Africa that have loyalty at the core of its business.
All companies irrespective of size or profile are welcome to enter the awards. Entries are welcome from all brands, agencies and loyalty technology providers.
A total of 26 categories are available to enter. There is no limit on the number of categories which a company can enter.
CATEGORY 1
BEST PROGRAMME OF THE YEAR:
RETAIL
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the retail industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before February 2022.
CATEGORY 2
BEST PROGRAMME OF THE YEAR:
FINANCIAL SERVICES
This award will be awarded to the brand, which demonstrates that it has
the best loyalty programme in the financial services industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before February 2022.
CATEGORY 3
BEST PROGRAMME OF THE YEAR:
RESTAURANTS / QSR
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the restaurant/QSR industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before February 2022.
CATEGORY 4
BEST PROGRAMME OF THE YEAR:
TRAVEL / LEISURE
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the travel/leisure industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before February 2022.
CATEGORY 5
BEST PROGRAMME OF THE YEAR:
B2B
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in your industry, in a B2B programme, over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before February 2022.
CATEGORY 6
BEST PROGRAMME OF THE YEAR:
SMALL BUSINESS
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in your industry, as SME, over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before February 2022.
CATEGORY 7
BEST PROGRAMME OF THE YEAR:
HAIR, BEAUTY & SPA
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the hair, beauty and spa industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before February 2022.
CATEGORY 8
BEST PROGRAMME OF THE YEAR:
ONLINE / ECOMMERCE
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme online over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before February 2022.
CATEGORY 9
BEST PROGRAMME OF THE YEAR:
OPEN
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in this “open” industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before February 2022.
CATEGORY 10
BEST PARTNERSHIP PROGRAMME OF THE YEAR:
OPEN
This award will be awarded to the brand which demonstrates that it added value to its members via loyalty partnerships in its loyalty programme. This needs to demonstrate how it has offered the best loyalty offering, showing overall commercial benefits to the organisation and enhanced partnership customer experience for members. The programme must have been launched in the market before February 2022.
CATEGORY 11
PROGRAMME WITH THE BIGGEST IMPACT ON THE BEHAVIOUR OF SOUTH AFRICANS
OPEN
This award will be awarded to the brand which demonstrates that it has had the biggest impact on its customers’ behaviour in its industry over time,
(>12 months) and can demonstrate how it has significantly impacted its sector.
CATEGORY 12
BEST PROGRAMME OF THE YEAR:
NEWCOMER
This award will be awarded to the new loyalty brand which demonstrates that it has operated the best newcomer programme launched in 2022 and can demonstrate overall commercial benefit to the organisation (must have been in market for a minimum of 3 months). The new programme must have been launched since 17 February 2022.
CATEGORY 13
BEST PROGRAMME OF THE YEAR:
RE-LAUNCH
This award will be awarded to the new loyalty brand which demonstrates that it has operated the best re-launched programme launched in 2022 and can demonstrate overall commercial benefit to the organisation (must have been in market for a minimum of 3 months). The new programme must have been launched since 17 February 2022. The re-launch must be a significant change and programme re-launch, rather than incremental ad hoc programme improvements.
CATEGORY 14
BEST LONG-TERM LOYALTY PROGRAMME OF THE YEAR:
OPEN
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period
(>5 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been in the market before February 2018. The brand must demonstrate longevity and performance in the marketplace.
CATEGORY 15
BEST LOYALTY AGENCY
(MARKETING / REWARDS)
OF THE YEAR
This award will be awarded to the best loyalty (marketing & rewards) agency in South Africa. Agencies are encouraged to submit their achievements in loyalty and CRM and for brands they have worked with in this environment. A demonstration of skills in loyalty marketing, CRM and rewards fulfilment to drive programme performance will be assessed.
CATEGORY 16
BEST LOYALTY TECHNOLOGY VENDOR OF THE YEAR
This award will be awarded to the best loyalty technology vendor in SA. Vendors are encouraged to submit their achievements and successes for their platforms delivering loyalty & rewards technology. Judges will assess this category based on the technology vendor’s capability, NOT its clients’ programmes, i.e. please showcase your capability with client examples to highlight success.
CATEGORY 17
BEST LOYALTY DATA
AGENCY / VENDOR OF THE YEAR
This award will be awarded to the best loyalty data company in South Africa. Data agencies are encouraged to submit their achievements in data analytics for the brands they have worked with. They need to show skills in statistical analysis, market research, analytics, and programme performance measurements.
CATEGORY 18
BEST SHORT-TERM LOYALTY
MARKETING CAMPAIGN
OF THE YEAR
This award will go to the organisation or brand that can demonstrate how it has implemented the best marketing campaign linked to its loyalty programme or loyalty initiative. Brands must demonstrate how they have developed a winning campaign to address a challenge in the market place, utilise outstanding creative elements (which engages new or existing customers) and the use of relevant personalised communications
CATEGORY 19
BEST STRATEGIC USE OF DATA ANALYTICS / CRM APPLICATIONS
This award will be awarded to the brand that demonstrates positive results, clearly derived from the insightful use of customer data and the application in CRM. In addition, demonstration of effective targeting and modelling, profitable customer segmentation and deep analytical grasp of consumer attitudes and behaviours will be assessed
CATEGORY 21
BEST USE OF MULTI-CHANNEL LOYALTY COMMUNICATION / ENGAGEMENT INCLUDING SOCIAL MEDIA
This award will be awarded to recognise engagement/communication innovation across multiple channels. The brand must show insight-led use of email, mobile & social within a loyalty initiative which delivers loyalty & CRM communications to the brand’s membership base.
CATEGORY 23
BEST LOYALTY COMMUNITY OR ENVIRONMENTAL INITIATIVE / CAMPAIGN
This award will be awarded to the brand which demonstrates its commitment to sustainability and/ or community via its loyalty initiatives. Entries will be judged according to the role the programme has played in caring for the environment and communities. Any community economic and social benefits should be highlighted. The loyalty programme or campaign must show its commitment and impact to community & sustainability initiatives, as well as social, environmental, ethical practices and working with charities.
CATEGORY 24
INDUSTRY TALENT OF THE YEAR
NOMINATION
We would like to recognise individuals who are making a significant contribution to the loyalty industry. There are no set criteria for this award/recognition, but we must see strong loyalty talent demonstrated through their current or previous roles.
CATEGORY 25
INDUSTRY PERSONALITY OF THE YEAR
NOMINATION
We would like to recognise individuals who are making a significant contribution to the loyalty industry. There are no set criteria for this award/recognition but we must see service to the loyalty industry above
and beyond normal job functions.